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WhatsApp Business API for businesses in Australia.
Unecast is an official Meta Tech Provider. Get a verified WhatsApp Business API number with a shared team inbox, AI agents, SMS and voice, onboarding handled for you and billing in US dollars.
What you get with Unecast
- Official WhatsApp Business API access through a verified Meta Tech Provider.
- A shared team inbox where every chat has an owner.
- AI agents that answer from your own prices and policies, in the language each customer writes, and hand over to your team.
- Approved template campaigns and order or appointment updates.
- SMS, OTP and cloud voice on the same platform.
- Meta message fees passed through at zero markup.
Meta rates for messages to Australia
Meta charges per delivered message, by category and by the country of the recipient. These are the rates for Australia, which Meta prices in its Rest of Asia Pacific band from Meta's rate card in effect from 1 October 2026, in US dollars. Unecast passes them through at cost.
| Category | Used for | Rate per message |
|---|---|---|
| Marketing | Offers, launches, newsletters | US$0.0842 |
| Utility | Order, delivery and account updates | US$0.0113 |
| Authentication | One-time passcodes | US$0.0113 |
| Authentication from abroad | OTPs sent from a business number registered in another country | - |
Meta does not list Australia as its own market, so messages to Australian numbers use the Rest of Asia Pacific rate.
Example month. 2,000 marketing messages and 10,000 utility messages to Australia cost US$168.40 plus US$113.00, so US$281.40 in Meta fees. Add your Unecast plan, which starts at $29 a month. Check the live figures in the rate table in our guide.
Rules and languages in Australia
Customers in Australia mostly write in English, with Mandarin, Arabic, Vietnamese, Hindi and others common in larger cities. Unecast AI agents reply in the language the customer writes, and your team can pick up any chat from the shared inbox. Retail, trades, clinics, education and travel businesses use this for bookings, quotes, reminders and support, and WhatsApp is especially useful for customers who have recently migrated.
Commercial messages in Australia fall under the Spam Act 2003. You need consent, you must identify your business, and every message needs a working way to unsubscribe. Personal data is covered by the Privacy Act 1988. The Australian Communications and Media Authority (ACMA) enforces the Spam Act.
Meta business verification asks for company details, such as your ABN and website. We prepare the paperwork with you.
How to get started
- Book a demo or start free.
- Choose the business phone number you want to use. It must be a number you control and not in use on the normal WhatsApp app.
- We help with Meta business verification, templates and inbox setup.
- Train your team and go live, usually in about a week.
What it costs
Plans start at $29 a month, with two months free on yearly billing. Meta's per-message fees are added at cost and billing is in US dollars, excluding applicable taxes. See pricing or compare provider pricing.
Make sure your customers have opted in before you message them. This is general information, not legal advice.
Frequently asked questions
Is the WhatsApp Business API available in Australia?
Yes. The WhatsApp Business API is available in Australia through Meta-approved providers such as Unecast, using a business phone number you own.
How much does WhatsApp Business API messaging cost in Australia?
Meta charges US$0.0842 per marketing message and US$0.0113 per utility message to Australia, taken from Meta's rate card in effect from 1 October 2026. Unecast passes these through at cost and adds a plan from $29 a month.
Can I use a Australian phone number?
Usually yes. You can register a business number you control, as long as it is not active on the normal WhatsApp app. Our team checks this during onboarding.
Does the Australian Spam Act apply to WhatsApp messages?
Yes. The Spam Act 2003 covers commercial electronic messages, which includes WhatsApp marketing. You need consent, must identify your business and must offer a way to unsubscribe. This is general information, not legal advice.
How long does it take to go live?
Most businesses are live in about a week, including verification and template approval.
Related guides
Ready to go live in Australia?
We do the onboarding, verification paperwork, templates and training. Most businesses are live in about a week.